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2025AW New Arrival

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CHAM is an abbreviation for [childhood-after-mankind], symbolizing the concept that through small objects, people can reconnect with their childhood innocence. This brand is built on the notion of returning to the simplicity and purity of youth.

The theme at CHAM is 'simplicity,' reflecting a child-like perspective. The Japanese character '素' (su) represents the original, unaltered nature of things, the essence of simplicity and unpretentiousness, and the basic materials that constitute an object. CHAM's philosophy revolves around creating items that highlight the authentic nature of materials.

CHAM's production process involves meticulous planning and crafting. Specialized in cutting, processing, and sewing, each step is managed by skilled craftsmen working in unison.

In the sewing department, CHAM has introduced specific sewing machines, starting from their installation in the workshops. The craftsmen, working with these machines daily, handcraft each product with dedication. Despite using identical machines and materials, the unique touch of each artisan subtly influences the final product, imbuing it with a distinct sense of craftsmanship.

Each CHAM craftsman is deeply integrated into their local community, contributing to and drawing inspiration from their surroundings. Their commitment to their craft and their connection to their localities are evident in the products they create.

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