UN-USELESS is a brand dedicated to providing "durable knitwear that maintains its shape for 10 years and is machine washable." With 30 years of experience in knitwear design and development, the brand was established to address the challenges posed by the declining usage of knitwear due to the curre
UN-USELESS is a brand dedicated to providing "durable knitwear that maintains its shape for 10 years and is machine washable." With 30 years of experience in knitwear design and development, the brand was established to address the challenges posed by the declining usage of knitwear due to the current mild winters and the evolution of outerwear.
Rejecting fast production and low-cost practices, UN-USELESS is committed to designing classic styles that can withstand the test of 5 to 10 years. Each product undergoes 100 washing tests to ensure that its size and appearance remain unchanged, utilizing high-quality materials that resist deformation. The goal is to create durable clothing that won’t be discarded, thereby reducing environmental impact and providing products that people truly need.