Lazy Oaf Sticky Pin

Lazy Oaf is a London based fashion labeldesigning bright bold clothing and accessories for men and women. Founded bydesigner Gemma Shiel in 2001, the brand started as a small run of men'sT-shirts hand-screen printed in Gemma's dads garage and sold on a market stallin Spitalfields.  11 years on and our designs can now be found on ourwebsite, in our independent Soho boutique in London and in over 250 storesworldwide.  What started as a small T-shirt collection has now evolvedinto a complete product range with knitwear, outerwear, shoes and stationeryrecently added to the ever-expanding Lazy Oaf line. 

Lazy Oaf collections are notoriously colourful,cartoon-focussed and always with an element of weirdness. Our design philosophyis not trend driven but focused on our unique directional vision referencingstreet wear and youth nostalgia. We like to design clothes that will make yousmile. 

We keep our brand exciting by teaming up with someof our favourite people for exclusive collaborations such as our Looney TunesCollection with Warner Bros, The Batman collection with DC Comics and ourUnderground Creeper shoes. More than just a clothing label, we like to invitefriends and fans along to special events which have included a drawingextravaganza in the Turbine Hall of the Tate Modern and a 10th Anniversaryparty complete with balloons, a burger birthday cake and Lazy Oaf tattooparlour like the kids party we never had. 

Keep up to date with all of our latest going onsby following our blog at lazyoaf.com/blog