We as “amp japan” first started our operation to change existing ideas. One idea being that it was taboo for agnostic Japanese to wear religious motifs such as crosses and the Virgin Mary. The Secretive Christian pride “CROSS Series,” presented in 2000 broke the taboo andstill remains popular today. Many rock artists, public entertainers, and TV stars currently wear these products. As a result, the “CROSS Series” gained popularity with the average consumer. Until 2000, most accessories were only found at select accessory shops. We as “amp japan”made accessories closely connected to daily fashion by selling these products at regular clothing stores and leading modern furniture distributors. Accessories have now become indispensable items at many small shops.